This module provides students with an understanding of the objectives, structures and formation of cultural policy at a local, national and international level. Through international and local case studies, students will investigate some of the economic, political, social and artistic objectives of cultural policy, the ways in which arts managers are guided to achieve these goals and how this process is monitored and evaluated. The module will equip students with knowledge of the key debates taking place in the field of cultural policy studies, with a particular focus on how this impacts the work of an arts manager. All of this study will involve analysis of vocabulary used in, and theories underpinning, cultural policy making.
This module is part one of a two part module on Managing the Arts. Sitting alongside the Cultural Policy module, Part One is designed to foster big picture and strategic thinking around managing the arts. Being strategic involves considering the specificities of context, the management, motivation and encouragement of people—board members, stakeholders, partners, teams and staff. Students will consider the role of cultural leadership against the backdrop of a rapidly changing consumer-driven environment. Students will learn more about juggling the demands of the organisation and the wider community and the need to improve the skills base and support networks for creative leaders.
This module provides theoretical, research, and practice-based perspectives to the development, maintenance and creation of audiences for the arts. Consideration will be given to the development of arts marketing as a discipline and the building blocks of an audience development strategy. This will build on learning from previous modules and contextualise audience development within the wider organisational planning and policy contexts. The different arts management roles and relationships that this work fosters with the public will be examined.
This module is a continuation of Managing the Arts I and is designed to foster essential administrative and financial skills in the field of Arts Management. It will further the development of an understanding of the processes involved in planning, managing and leading arts events and organisations with a particular focus on financial and business planning. Topics to be covered include: fundraising and sponsorship strategies as well as project budgeting and cash-flow analysis.
This module aims to further develop students’ research skills and knowledge of current trends (practical and theoretical) in cultural policy and arts management through undertaking an independent research project that will be completed over the summer. MA dissertations may be linked to an idea or research project that stems from the student’s placement, though this is not required.
In semester 2, students will undertake a student placement in an arts organisation. They will present the results of this at a viva exam in late August/ early September. They will also undertake an independent research project supervised by a member of staff. This will take the form of written dissertation. All subjects and projects must be approved by the Module Convenor.
The MA programme also includes a postgraduate taught module held within the Faculty of Arts, Humanities and Social Sciences entitled Concepts, Issues and Methods in Arts, Humanities and Social Sciences and it consists of three strands that will assist students in developing further research, communication and other employment related skills.
In addition, the Programme offers the following mini modules as part of Research and Learning for Arts Management: Critical Review, Practical Management, Advocacy and Lobbying for the Arts and Reflecting on Arts Management in Practice.